About my work
I have a broad range of case studies outlining client and project challenges, approaches as well as outcomes. Find below a glimpse of the work and clients I’ve been working with in recent years.
I am looking forward to taking you through individual examples in more detail.
Please get in touch to request a password and view the case studies in detail.


Bunnings
EXPERIENCE STRATEGY / Product Design / Re-Platform Project
2019-2020
“Help us become the world’s best omnichannel home improvement and gardening retailer and deliver a new, foundational commerce capability that improves and drives digital maturity and operational efficiency.”

Reece
Digital product innovation /
Experience strategy
2017-2018
“Help us uncover and generate new revenue streams outside of Reece’s core business (selling bathrooms and related products) by identifying and satisfying unmet customer needs.”

Toyota
CUSTOMER EXPERIENCE STRATEGY / DIGITAL PRODUCT INNOVATION
2019
“What connected car services should Toyota create for its private vehicle customers in Australia, and which services can it realise in the short to medium term?”

Tabcorp
CUSTOMER EXPERIENCE STRATEGY / Product design / MOBILE APP
2018-2019

Aesop
customer experience strategy / RE-PLATFORM PROJECT
2016-2017

RMIT
DIGITAL PRODUCT innovation / EXPERIENCE STRATEGY
2018

NIVEA
PRODUCT DESIGN / RE-PLATFORM PROJECT
2014-2015

RAY BAN
PRODUCT DESIGN / RE-PLATFORM PROJECT
2013-2014

Audi
PRODUCT DESIGN / EXPERIENCE STRATEGY
2010-2013

HUGO BOSS
PRODUCT DESIGN / RE-PLATFORM / EXPERIENCE STRATEGY
2012-2015
How can I help you?
Experience & Service Design
As Experience Design Leader, I can lead the analysis and design of customer-centric digital product and services including team management and coaching.
Customer Experience Strategy
Develop a customer-driven experience vision, experience principles and future-state customer journeys and more based on qualitative and quantitative research.
Digital Product Innovation
Helping you with the validation and rapid creation of a winning and viable digital product or service based on a new customer value proposition.