About my work

I have a broad range of case studies outlining client and project challenges, approaches as well as outcomes. Find below a glimpse of the work and clients I’ve been working with in recent years.

I am looking forward to taking you through individual examples in more detail.

Please get in touch to request a password and view the case studies in detail.

Bunnings

EXPERIENCE STRATEGY / Product Design / Re-Platform Project

2019-2020

“Help us become the world’s best omnichannel home improvement and gardening retailer and deliver a new, foundational commerce capability that improves and drives digital maturity and operational efficiency.”

Reece

Digital product innovation /
Experience strategy

2017-2018

“Help us uncover and generate new revenue streams outside of Reece’s core business (selling bathrooms and related products) by identifying and satisfying unmet customer needs.”

Toyota

CUSTOMER EXPERIENCE STRATEGY / DIGITAL PRODUCT INNOVATION

2019

“What connected car services should Toyota create for its private vehicle customers in Australia, and which services can it realise in the short to medium term?”

Tabcorp

CUSTOMER EXPERIENCE STRATEGY / Product design / MOBILE APP

2018-2019

Aesop

customer experience strategy / RE-PLATFORM PROJECT

2016-2017

RMIT

DIGITAL PRODUCT innovation / EXPERIENCE STRATEGY

2018

NIVEA

PRODUCT DESIGN / RE-PLATFORM PROJECT

2014-2015

RAY BAN

PRODUCT DESIGN / RE-PLATFORM PROJECT

2013-2014

Audi

PRODUCT DESIGN / EXPERIENCE STRATEGY

2010-2013

HUGO BOSS

PRODUCT DESIGN / RE-PLATFORM / EXPERIENCE STRATEGY

2012-2015

How can I help you?

Experience & Service Design

As Experience Design Leader, I can lead the analysis and design of customer-centric digital product and services including team management and coaching.

Customer Experience Strategy

Develop a customer-driven experience vision, experience principles and future-state customer journeys and more based on qualitative and quantitative research.

Digital Product Innovation

Helping you with the validation and rapid creation of a winning and viable digital product or service based on a new customer value proposition.