With over a decade in design, I’ve re-imagined, improved and enabled innovative and truly connected experiences for businesses and their customers across Europe and Australia.
I have a broad range of skills and experience within human-centred design along with an excellent understanding of business strategy and technology. I spent almost ten years at Publicis Sapient, most recently as Senior Manager and led a multidisciplinary team across product and service design. Currently, I’m working as a freelance consultant.
Continuous learning and change keeps me motivated – I highly value collaboration, design craft and constant improvement in a fast-paced and rapidly changing landscape.
Connect with me on LinkedIn.
My work experience
August 2020 – Present
Experience Design Leader and Innovation Consultant
Available for freelance gigs:
- Experience & Service Design
- Customer Experience Strategy
- Digital Product Innovation
Publicis Sapient, Melbourne
March 2019 – July 2020
Senior Manager Experience Design & Strategy
Publicis Sapient, a member of the Publicis Groupe, is a digital business transformation partner of choice, with nearly three decades utilizing the disruptive power of technology and ingenuity to help digitally enable clients’ business in their pursuit of next.
As a Senior Manager at Publicis Sapient, I partnered with both our internal client partners as well as senior client stakeholders. I proactively worked with stakeholders to frame the business problem and think like the client’s customers to help define recommendations, initiatives and design solutions with a team of Experience Designers and Leads. This role also allowed me to teach clients to apply design thinking methodologies to transform their business and building design capabilities.
Notable client work for: Bunnings, Tabcorp, Toyota.
- Identified and defined new business opportunities
- Planed and scoped Experience Design work for multi-million dollar projects
- Led Experience Design and Experience Strategy work
- Guided and coached designers and non-designers to support their development and uplift their design thinking capabilities in- and externally
- Contributed to the product roadmap/backlog and shaped requirements for delivery
October 2015 – March 2019
Manager Experience Design / Experience Lead
As an Experience Lead, I led the Experience Design team and practice for SapientRazorfish (now Publicis Sapient) in Melbourne. My role involved everything from initial conversations and project planning through to executing and overseeing work as well as building and coaching the Experience Design team (from two to ten) – collaborating closely with strategy and engineering and a variety of client stakeholders.
Notable client work for: Aesop, Reece, Sunsuper.
- Requirement analysis and effort estimations
- Managed design processes with development teams
- Executed and overseeing Experience Design and Experience Strategy work
- Provided direction and led other Experience Designers
- New Business development and presenting to senior stakeholder
SapientNitro, Melbourne & Cologne (Germany)
July 2011 – September 2015
Senior Experience Designer
As a Senior Experience Designer at SapientNitro (now Publicis Sapient), I worked across a range of accounts in a variety of locations all over Europe. From big platform relaunches to native mobile apps. In my role as a Senior Experience Designer, I was involved with setting the design direction through detailed UX design along with creating prototypes and annotations for development.
Notable client work for: HUGO BOSS, Nivea, Ray-Ban, OPSM, Audi.
- Defining personas, user journeys and use cases
- Created whole platform experiences (including sitemaps, user flows, annotated wireframes and interactive prototypes)
- Facilitate User research and Usability testing activities
- Design, drive and facilitate creative/ideation workshops
- Presented concepts to clients and internal stakeholders
Clanmo, Cologne (Germany)
October 2010 – July 2011
Clanmo was an interactive agency specialised in mobile solutions and acquired by SapientNitro in 2011. My role as Experience Designer was to create user-centred concepts for mobile apps- and websites, which included: Research and analysing activities, detailed interaction concepts, user flows, sitemaps and wireframes, navigation models, collaboration with other designers and engineering, preparing presentations for the leadership team.
Notable client work for: Lufthansa, Europcar, Bonprix (German fashion retailer).
Freelance, Koblenz (Germany)
Early 2009 – September 2010
Start-up Co-founder, Web Designer
During my studies at University, I created and started several successful digital projects as well as co-founding a fintech Startup in Germany. After a successful seed investment, a small team was formed, and a web platform was built. Success was short-lived and the project eventually ended.
More about me
Leading & building design teams
Scoping & planning projects
Agile & Lean UX / Delivery
Senior Stakeholder management
User research (qualitative & quantitative)
User experience design
Sketching, wireframing & prototyping
Service design & mapping
Customer journey mapping
Product & Service innovation
Basic web development
Honours & Awards
Annual Multimedia Award ‘14
iF design award ‘14
Red Dot Design Award ‘12,’13,’14
Web Directions Design ‘18
UX Meet-up Melbourne ‘17
Service Design Melbourne ‘17
UX Australia ‘16
Bachelor of Science (B.Sc.) Information Management,
University Koblenz-Landau Germany,
2006 – 2010
How can I help you?
Experience & Service Design
As Experience Design Leader, I can lead the analysis and design of customer-centric digital product and services including team management and coaching.
Customer Experience Strategy
Develop a customer-driven experience vision, experience principles and future-state customer journeys based on qualitative and quantitative research.
Digital Product Innovation
Helping you with the validation and rapid creation of a winning and viable digital product or service based on a new customer value proposition.